Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. Marketing messages can be received by individuals in specific locations, if they wish to receive them and have the necessary equipment to do so. While some voice privacy concerns, many Colombia Phone Numbers List marketers are using proximity marketing to create the personalized app experience users have come to expect. Bluetooth, NFC, and Wifi have been popular technologies for proximity marketing, but beacon technology is catching on in the retail industry. According to the 2017 Proximity Marketing in Retail Report, 75% of U.S. retailers are integrating beacon technology into their marketing mix — and retailers have seen a 9% increase in profits and 175% ROI. Here are a couple of experts on Proximity Marketing who you can tips and best practices. A veteran tech startup, business development, and marketing entrepreneur with more than 15 years experience, Asif is currently the Founder and President of the Location Based Marketing Association. Podcasts from the LBMA share best practices and growth guidelines. Via the LBMA, Asif Khan aims to be the global voice of the location-based marketing industry. His latest podcasts feature industry experts and stories from brands that are leveraging location based marketing. They also feature use cases that can help marketers today easily apply in their own businesses – such as integration of QR codes, using facial recognition, leveraging AR capabilities in Location Marketing and much more! Listen to Asif’s weekly podcasts here. Cory is a leading social media, mobile, and brand marketing consultant as well as an author and speaker. With over 2 million Facebook followers, Cory is known as ‘The Social Architect,’ and shares lead generation and proximity marketing strategies on LinkedIn. It surely caught our attention and will intrigue you to dig deeper too when you hear him say, there is a better way to reach potential customers where everyone with a Bluetooth Enabled Android phone, will see your ad within a 100 yard radius (the size of a football field). Read his articles here to learn more about proximity marketing, from set up costs to local marketing techniques and more. "Introducing The New Proximity Marketing" https://t.co/Ri7fHW0I1C by @CoryHolliman on @LinkedIn — The Social Architect (@CoryHolliman) May 30, 2017 Trend #2: Machine Learning & Artificial Intelligence Machine learning (ML) is the ability for computer programs to analyze big data, extract information, and learn from it. Essentially, it gives machines the ability to learn and adapt through experience. Armed with this information, mobile marketers can better act on data-based insights. Check out this article for a detailed example of how Machine Learning can help companies increase conversions and predict buying behavior. Tamara is the founder and CEO of Thulium, a brand amplification company that specializes in B2B social media account-based marketing. She is also ranked in the Top 25 AI/Machine Learning influencers. The market for is on an exponential growth curve and is expected to reach $16.06 billion by 2022. https://t.co/QBXnKnwbDo MT @IBMWatson pic.twitter.com/T28fxlpErC — Tamara McCleary (@TamaraMcCleary) October 30, 2017 Read her article on the top 5 digital trends for 2018, where she covers the growing importance of IoT, AI, and intelligent data management. She explains in simple words how the impact of new technologies will have an impact on businesses in 2018 and beyond. Andrew Ng led the development of Stanford University’s main Massive Open Online Courses platform and has also taught 100000 students Machine Learning. This led to him founding Coursera, an online education platform offering courses from the world’s top universities. He also founded and led the “Google Brain” project, which developed massive-scale deep learning algorithms. He continues to work on deep learning applications for computer vision and speech, including autonomous driving. Andrew’s Twitter feed covers the latest machine learning trends, and his website collects his latest videos and publications.