If you are running a long-term Industry Mailing List campaign, try testing your mailing on a small-scale first. When conducting a test mailing, decide how many pieces you want to send. Make sure you send out enough responses to accurately determine your response rate and Industry Mailing List the effectiveness of your message. A good rule of thumb is to test between 1,000 and 5,000 pieces to start. Your response rate will vary depending on your product, industry, target market and other factors. To increase the response of your mailing, you will want to pay Industry Mailing List attention to these factors: Campaign Goal - What is the Industry Mailing List goal of your campaign? Do you want to build brand awareness, generate leads, or make an immediate sale? Once you have decided on your goal, determine how many responses you need to make the campaign successful Industry Mailing List and then track the results. The Mailing List - Make sure your list is targeted at your actual buyers. Identify who your customers are, and build a list based on those criteria. What unique characteristics do your customers share? Are they business customers or consumers? Where Industry Mailing List are they located? How affluent are they? These questions are Industry Mailing List unique to your business and need to be answered in advance of the list building process. The Offer - Having a good offer is one of the most important parts of the mailing. Whether it's a discount, a free gift or Industry Mailing List rebate, the offer needs to be so tempting it is too good to refuse. Also, make sure the offer has an expiration date. Time and time again, it's been proven that more people respond to an Industry Mailing List offer when there's a limit on the amount of time they have to respond.