For many start-ups, scale-ups Austria Phone Number List and SMEs it is a recognizable struggle: thanks to successful sales, the company's first growth is a fact, but extra fuel is needed to be able to go to the next level . Good marketing can provide that fuel, but where do you get the right expertise from? Are you starting with an intern, cheap but still learning? Do you Austria Phone Number List hire expensive specialists? Or do you immediately attract a CMO? In this article I discuss 7 lessons that I have learned from the selection process. Choosing is difficult. Because choosing leads to toothache. Especially when you have to make a decision of which you do not yet know Austria Phone Number List the consequences.
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Guarantee (part of) the execution internally Austria Phone Number List in the form of an agency or freelancers 1. Secure responsibility at board level I once worked with Bert. A nice guy, and one who does his best. One day within his company (a business service provider), Bert is given the responsibility to set up (online) marketing. The management is Austria Phone Number List of the 'old stamp' and understands 'that they have to do something with online marketing', but also know – in their words – that they know the ball about it. As a result, Bert comes up with all kinds Austria Phone Number List