Prominent search engines like Google have clarified that regularly updating your blog section with fresh and unique content is essential for positive SEO results. Blogs offer an opportunity to keep your website relevant, and also allow you to target long-tail keywords and user queries that your dream clients are typing into search engines.
Despite these clear benefits, we find that businesses are often unsure how to go about blogging. We receive questions from clients across the board who wonder the same things: How long should a blog post be? How often should they post? Which elements should be optimised? In this blog post, we aim to answer all of these important questions.
There are several different areas of your business you can look to for inspiration on content for your blog. Perhaps one of the best ways is to find your customers/potential customers pain points. What information would have helped them make their purchase faster? What has stopped them from making a purchase at all? Answering these customer pain points with informational blog content is an invaluable way to forge trust between customer and company.
Another great way to develop blog ideas is to use one of the many free keyword tools that are available online. One excellent web tool is Answer the Public. To use Philippines Photo Editor this tool, all you have to do is enter your seed keyword and click “Get Questions” to discover a list of queries that users are asking related to that topic. For those willing to invest real time and money into their content marketing strategy, there are other expert tools available like SEMRush and Ahrefs, but these require a monthly fee.
Once you have decided on the topic of your blog post, the next step is to establish your target keywords. Your keywords should be relevant to your content and link to a corresponding page on your website. We recommend including a keyword in your blog’s introductory paragraph and placing the others throughout the main body of the content.
Be careful not to overload your blog posts with keywords, as Google will penalise your page for keyword stuffing. Careful consideration of keywords and their on-page placement is essential to your blog’s success and SEO strategy, but thankfully, the basics are easy to understand. As a general rule of thumb, try to look at it from a user perspective. Are the links useful? Do they lead where you expect?