In recent years, "Storytelling" has been frequently mentioned in many fields such as academia, marketing, and business.
The bottom line is to apply the narrative skills of writers when writing novels to business practice, so that our audiences, customers, partners and stakeholders can more quickly understand our point of view, accept our proposal, and We achieve true empathy.
When writing novels, writers often Buy email list follow the writing method of "inheritance and transformation". In business practice, in order to tell a "business story" and produce an excellent PPT with structured thinking, we can also make full use of situational analysis. Law (SCQA).
SCQA comes from the book "The Pyramid Principle" written by McKinsey consultant Barbara Minto, where S, C, Q, and A represent:
Situation: What kind of situation are we in right now? What is the context and background like? What facts are we facing?
Complication: What's the problem? What challenges or crises have we encountered?
Question: Why does this problem occur? What is the underlying reason? What should we do now?
Answer: What is our answer to the above question? What solutions can we take?
The sequence of SCQA is not fixed, just as writers often use "flashbacks", "interruptions" and other writing techniques.
When we use PPT to tell a business story, we can also adjust the order of the four elements of SCQA: for example, mentioning A first can create a straight-to-the-point effect, allowing the audience to directly understand the plan first, and then slowly understand the output process of the plan .
Or first mention C, first describe the user's pain points and difficult challenges, inject "worry" into the hearts of the audience, and then propose solutions to help the audience clear their worries.
If you want to produce an excellent and well-structured PPT, the first step is to clarify the structure and story line of the entire PPT, and determine that the entire PPT will probably be divided into several parts and the order between each part. , as well as the opening, main, and closing remarks of each section.
In this step, try to use the principles of situational analysis (SCQA) to present a more engaging and persuasive business story.